The World of Aperol

Discover the history of Aperol and the Aperol Spritz from its beginnings.

1912-1919

EXPERIMENTATION AND DEDICATION

Aperol is the perfect result of seven years’ hard work, experimentation and dedication from the Barbieri brothers, Luigi and Silvio, who inherited a liqueur company from their father, Giuseppe, in 1912.

EXPERIMENTATION AND DEDICATION
1919-1930

THE BEGINNING

In the immediate post-war period and later years, Aperol became popular all over Italy, particularly with young adults and their passion for active social lives.

THE BEGINNING
1950-1960

WELCOME SPRITZ

In the 50's the famous recipe that made Aperol Spritz so popular was born. This is also the period of "Il Carosello", the first Aperol TV commercial.

WELCOME SPRITZ
1980-1990

GLAMOUR AREA

A period of great creativity for Aperol communication begins, with a more cosmopolitan and international outlook.

GLAMOUR AREA
2000-2008

SPRITZ REVOLUTION

Aperol, with the acquisition by Gruppo Campari, continues the tradition of strong advertising campaigns for Aperol Spritz and becomes more even more international. These are the years when Aperol engages with art, advertising, fashion and lifestyle, achieving resounding success in Italy and around the world.

SPRITZ REVOLUTION
2009-2011

SPRITZ LIFE

The brand is supported with strong international sponsorships and campaigns. Aperol Spritz ready-to-serve is launched.

SPRITZ LIFE
2012-2013

3,2,1 APEROL SPRITZ

The Aperol Spritz lifestyle grows and even takes the form of a world record event! A high energy TV commercial launches to further raise awareness of the Aperol Spritz.

3,2,1 APEROL SPRITZ

Aperol Product Credentials

All the distinctive elements which make Aperol, Aperol.

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