The World of Aperol
Discover the history of Aperol and the Aperol Spritz from its beginnings.
Aperol is the perfect result of seven years’ hard work, experimentation and dedication from the Barbieri brothers, Luigi and Silvio, who inherited a liqueur company from their father, Giuseppe, in 1912.
In the immediate post-war period and later years, Aperol became popular all over Italy, particularly with young adults and their passion for active social lives.
In the 50's the famous recipe that made Aperol Spritz so popular was born. This is also the period of "Il Carosello", the first Aperol TV commercial.
A period of great creativity for Aperol communication begins, with a more cosmopolitan and international outlook.
Aperol, with the acquisition by Gruppo Campari, continues the tradition of strong advertising campaigns for Aperol Spritz and becomes more even more international. These are the years when Aperol engages with art, advertising, fashion and lifestyle, achieving resounding success in Italy and around the world.
The brand is supported with strong international sponsorships and campaigns. Aperol Spritz ready-to-serve is launched.
The Aperol Spritz lifestyle grows and even takes the form of a world record event! A high energy TV commercial launches to further raise awareness of the Aperol Spritz.