On 1st January 2014, Aperol Spritz was announced as the Official Global Spirits Partner of Manchester United, making Aperol Spritz the new way for supporters to celebrate their passion for the club.

With Manchester United’s status as one of the most successful clubs in the world, bringing millions of fans together in celebration, and Aperol’s embodiment of success, freshness, celebration and sociability, the shared values and fit between the two brands made this a natural partnership.