Aperitif in Italy: The Ritual

Aperol, a vibrant and fresh Aperitivo that aimed to bring people together to live joyful, light-hearted, convivial moments.

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What is aperitivo?

Aperitivo is a beloved Italian tradition. A ritual that sees us slow down, unwind, and enjoy relaxed moments with friends. It’s the perfect occasion for Aperol, a drink first introduced at the International Trade Fair of Padova; a lively and dynamic University town in Veneto, known to be the birthplace of countless innovation and new ideas. A very fitting place to launch our iconic drink!

Venetian Spirit and Bàcaro Way of Life

The Aperol Spritz Ritual, influenced by Venice’s culture and custom, caught popular in Venice soon after its introduction in the Veneto area. Local “bàcari” pubs offered the convivial Aperol Spritz cocktail and exhibited renowned Aperol posters, spreading the orange color everywhere.

What to eat with aperitivo: Cicchetti

The Aperol Spritz Ritual and the cicchetto are intrinsically intertwined, with the robust flavor complementing the vibrant, joyous taste. Sardines in Saòr, Salted cod, Vovetto, and Meatballs (the region’s most common cut of meat) are some of Venice’s most famous cicchetti. In Veneto, meatballs are often made of tuna or aubergines. The Aperol Spritz Ritual’s cicchetti is typically altered to local traditions and culture, but the cocktail remains.