Our story

Together since 1919

The history of Aperol and Aperol Spritz from the beginning.

Aperol and conviviality

In the immediate post-war period and in later years, Aperol became popular all over Italy, particularly with young adults gathered in cafes in Padua and Venetian bacaros.

From Veneto to the world

A period of great active impulse for Aperol communication begins, gaining a more cosmopolitan and international dimension.

Aperol Spritz Revolution

Aperol, with the acquisition by Gruppo Campari, continues strong advertising campaign behind Aperol Spritz and becomes more international. These are the years when Aperol intensely communicates with art, advertising, music and lifestyle, achieving resounding success in Italy and around the world.

Aperol Spritz Vibes

The Aperol Spritz vibes reach town squares with a world record event and its vibrant and cheerful atmosphere.
To be continued

100 Years of Joy

Recognised around the world for sparking joyful connections and creating memorable shared experiences, Aperol toasts to 100 years of joy projecting the brand into the future.