Aperol History

Discover Aperol and Aperol Spritz history from the beginning to today.

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1930
1930
Advertising for Women and Sportive people

In the thirties a print campaign dedicated to women is published in major newspapers.

Aperol is also presented as the liqueur for the fitness conscious, keeping them lean and fit thanks to its low alcohol content.

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1919
1919
The birth of an Italian legend

Aperol was launched in 1919 at the Padua International Fair.

Created by the Barbieri brothers, Aperol soon became one of the Italians’ favourite liqueur.

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1920
1920
The first advertising

Orange becomes the Aperol signature colour, and it still expresses its personality with this characteristic trait.

Early advertising posters appear both inside and outside bars with the objective of promoting the Aperol product.

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1919-1930
The beginning

In the immediate post-war period and in later years, Aperol became popular all over Italy, particularly with young adults active in their social life.


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1960s
1960s
“Ah, Aperol!” Tino Buazzelli and Il Carosello

Exponential growth of the brand coincided with the launch of the advertising campaigns known as “Il Carosello”. Like other classic Italian brands, Aperol entered the Italian collective imagination. The well-known advertisement “Ah, Aperol” featured the great Italian actor Tino Buazzelli who, in striking his forehead and exclaiming “Ah, Aperol!”, became an Italian legend, with the phrase being adopted by people in bars throughout Italy.

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1950
1950
Aperol Spritz

From the traditional Venetian white wine and soda spritzer, the new Aperol recipe is born: 3 parts of  Prosecco,  2 parts of  Aperol, and a splash of soda. Spritz becomes an increasingly important element of Aperol communication.

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1950-1960
Welcome spritz

In the 50's the famous recipe that made Aperol Spritz so popular was born. This is also the period of "Il Carosello", the first Aperol TV commercial.

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1980
1980
Aperol Girls

The Eighties mark a change in Aperol’s communication strategy. Beautiful and spontaneous, the Aperol girl becomes the Aperol style testimonial: simple, fresh and natural. Holly Higgins enchants Italians by pulling up her miniskirt while getting on her motorbike to meet friends in a bar in Miami, conveying the historical slogan: “I drink Aperol, what about you?”.

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1990
1990
Lorenzo Mattotti – Aperol communication in arts

In the 90’s, Italian artist Lorenzo Mattotti made a series of paintings artistically depicting the pleasure of drinking Aperol. A classic reinterpretation of a fresh and contemporary liqueur, emphasizing an undeniable aspect of the brand: Aperol is a timeless aperitif.

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1980-1990
Glamour area

A period of great creative impulse for Aperol communication begins, gaining a more cosmopolitan and international dimension.

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2003
2003
Aperol becomes part of Gruppo Campari

In 2003, Gruppo Campari acquired Barbero 1891, owner of Aperol, and since then Aperol has experienced further growth thanks to the popularity of Aperol’s excellent signature drink, the Spritz. Supported by extensive advertising campaigns and the Gruppo Campari sales and distribution network, Aperol is currently the best-selling spirit in Italy (Source IWSR).

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2007
2007
Happy Spritz, Happy Aperol!

Another memorable on-air spot features Amanda Rosa Da Silva in the leading role of a barmaid cat walking on a row of tables while serving Aperol Spritz to her customers. The closing phrase, “Happy Spritz, Happy Aperol” contributes to the explosive success of the drink in Italy.

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2000-2008
Spritz revolution

Aperol, with the acquisition by Gruppo Campari, continues strong advertising campaign behind Aperol Spritz and becomes more international. These are the years when Aperol intensely communicates with art, advertising, fashion and lifestyle, achieving resounding success in Italy and around the world.

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2011
2011
Aperol gets social & Aperol Spritz Home Edition is launched

In 2011, Aperol launched the ready-to-serve version of the successful signature drink Aperol Spritz. Aperol Spritz ready to serve was created to provide consumers a perfectly dosed and balanced drink to which they have only to add ice and a slice of orange to enjoy it at home.

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2009
2009
“Spritz Life? Aperol Spritz!”

The famous campaign focuses on aperitif time and Aperol Spritz preparation. The slogan “Spritz life? Aperol Spritz!” is an invitation to enjoy life in a simple, cheerful, spontaneous way with a group of friends. Continuing the tradition of all previous communications, the protagonist of the commercial is a red-hair who naturally personifies the ideal friend to meet for an aperitif.

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2010
2010
Aperol Spritz and Moto GP Partners

From 2010 to 2013 Aperol was Gruppo Campari's lead product for the MotoGP World Championship.

In 2014 Aperol Spritz was announced as the Official Global Spirits Partner of Manchester United, making Aperol Spritz the new way for supporters to celebrate their passion for the club.

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2009-2011
Spritz life

The brand is supported through strong international sponsorships and campaigns. Aperol Spritz ready-to-serve is launched.

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2013
2013
A new Aperol Spritz campaign in Italy

A new Aperol Spritz campaign is bursting into all Italian people's houses! Open your windows and doors and let the cheerful and lively atmosphere of Aperol come in! 3,2,1... Aperol Spritz!

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2012
2012
Aperol Spritz! Happy Record!

On June 29th thousands descended on the iconic Piazza San Marco in Venice  to attempt a Guinness World Record™ for the ‘Largest Aperol Spritz Toast’.  Over 2,6oo people joined in the social spirit of Aperol Spritz, eager to clink their glasses to make history. The ultimate social celebration – Aperol Spritz! Happy Record! – saw hundreds of people celebrating and enjoying the day with their friends just as the ultimate social drink, Aperol Spritz, should be enjoyed.

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2012-2013
3,2,1 Aperol Spritz

The Aperol Spritz Life is contagious and spreads quickly among everybody, reaching town squares in the form of a world record event and with a new TV commercial with a lively and cheerful atmosphere.

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