APEROL WORLD
Discover the history of Aperol and Aperol Spritz from its beginnings.
EXPERIMENTATION AND DEDICATION
Aperol is the perfect result of seven years’ hard work, experimentation and dedication from the Barbieri brothers, Luigi and Silvio, who inherited a liqueur company from their father, Giuseppe, in 1912.

THE BEGINNING
In the immediate post-war period and in later years, Aperol became popular all over Italy, particularly with young adults active in their social life.

WELCOME SPRITZ
In the 50's the famous recipe that made Aperol Spritz so popular was born. This is also the period of "Il Carosello", the first Aperol TV commercial.

GLAMOUR AREA
A period of great creative impulse for Aperol communication begins, gaining a more cosmopolitan and international dimension.

SPRITZ REVOLUTION
Aperol, with the acquisition by Gruppo Campari, continues strong advertising campaign behind Aperol Spritz and becomes more international. These are the years when Aperol intensely communicates with art, advertising, fashion and lifestyle, achieving resounding success in Italy and around the world.

SPRITZ LIFE
The brand is supported through strong international sponsorships and campaigns. Aperol Spritz ready-to-serve is launched.

3,2,1 APEROL SPRITZ
The Aperol Spritz Life is contagious and spreads quickly among everybody, reaching town squares in the form of a world record event and with a new TV commercial with a lively and cheerful atmosphere.






Aperol Product Credentials
All the distinctives parts that make Aperol, Aperol.
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