The history of Aperol and Aperol Spritz from the beginning
1912 – 1919
Experimentation and dedication
Aperol is just the perfect result of seven years’ hard work, experimentation and dedication from the Barbieri brothers, Luigi and Silvio, who inherited the liqueur company of their father, Giuseppe, in 1912.
Aperol and conviviality
In the immediate post-war period and in later years, Aperol became popular all over Italy, particularly with young adults gathered in cafes in Padua and Venetian bacaros.
Welcome Aperol Spritz
In the 50’s the famous recipe that made Aperol Spritz so popular was born. This is also the period of “Il Carosello”, the first Aperol TV commercial.
From Veneto to the world
A period of great active impulse for Aperol communication begins, gaining a more cosmopolitan and international dimension.
Aperol Spritz Revolution
Aperol, with the acquisition by Gruppo Campari, continues strong advertising campaign behind Aperol Spritz and becomes more international. These are the years when Aperol intensely communicates with art, advertising, music and lifestyle, achieving resounding success in Italy and around the world.
Aperol Spritz Vibes
The Aperol Spritz vibes reach town squares with a world record event and its vibrant and cheerful atmosphere.
To be continued
100 Years of Joy
Recognised around the world for sparking joyful connections and creating memorable shared experiences, Aperol toasts to 100 years of joy projecting the brand into the future.
We’d love to stay in touch with what we’ve got going on – whether it’s an exclusive invite to our next Spritz social event or a birthday surprise for one of our squad – we’d like you to be the first to know. Select the options below to tell us how you’d like to hear from us.