Italian Aperitif: The Ritual
Aperitivo brings people together to live joyful, light-hearted, convivial moments. Aperol is at the heart of the Aperitivo ritual in Italy.
What is aperitivo?
Aperitivo is a beloved Italian tradition. A ritual that sees us slow down, unwind, and enjoy relaxed moments with friends. It’s the perfect occasion for Aperol, a drink first introduced at the International Trade Fair of Padova; a lively and dynamic University town in Veneto, known to be the birthplace of countless innovation and new ideas. A very fitting place to launch our iconic drink!
Venetian Spirit and Bàcaro Way of Life
The Aperol Spritz Ritual, influenced by Venice’s culture and custom, became popular in Venice soon after its introduction in the Veneto area. Local “bàcari” pubs offered the convivial Aperol Spritz cocktail and exhibited renowned Aperol posters, spreading the orange colour everywhere.
What to eat with aperitivo: Cicchetti
The Aperol Spritz Ritual and cicchetti are intrinsically intertwined, with the robust flavour complementing the vibrant, joyous taste. Sardines in Saòr, Salted cod, Vovetto, and Meatballs (the region’s most common cut of meat) are some of Venice’s most famous cicchetti. In Veneto, meatballs are often made of tuna or aubergines. The Aperol Spritz Ritual’s cicchetti is typically altered to local traditions and culture, but the cocktail remains.
Discover Aperol Products
Recognized globally, the aperitivo ritual knows how to bring people together, and Aperol is a perfect complement to these moments. Learn all about the bittersweet and delightful taste of Aperol and Aperol Spritz Ready to Serve.