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Aperol Life View

A day in the life of Venice

Home Aperol Life View

Our Story

The world has only a surface view of Italy :pizza, pasta, historic cities, beautiful landscapes. It’s a picture postcard. But the reality is so much more than what you see from afar…

To really know Italy is to feel its way of life: through the people that make it a unique place in the world. Through their passion for life, their joy of family, friends and human connections. Through their crafts, customs and rituals, their way of finding joy even in small gestures.

And a ritual close to the heart of italians is aperitivo. A time to relax, unwind and enjoy a moment with friends with Aperol spritz.
We were born in Padova back in 1919 and were adopted by the people of Venice, becoming an icon with Aperol spritz.

As time passed we became loved by the entire country and today celebrated all around the globe.

Our love for Venice is always with us Venice made us, they took us in as one of their own.

The lively character of the venetians, who find a way to enjoy life no matter what challenges the city might bring, combined with their natural appreciation of crafts and customs made Aperol, their perfect aperitif.

In return we continue to celebrate Venice; its unique way of seeing the world from the water. It’s more than landmarks, it’s the people behind the place.

We invite the world to really feel Venice’s unique way of life, beyond the surface view.

We invite you to open up your view as we share the real Italy with the world.
Aperol. Join the joy.

The world has only a surface view of Italy:pizza, pasta, historic cities, beautiful landscapes. It’s a picture postcard. But the reality is so much more than what you see from afar…

To really know Italy is to feel its way of life: through the people that make it a unique place in the world. Through their passion for life, their joy of family, friends and human connections. Through their crafts, customs and rituals, their way of finding joy even in small gestures.

And a ritual close to the heart of italians is aperitivo. A time to relax, unwind and enjoy a moment with friends with Aperol spritz.
We were born in Padova back in 1919 and were adopted by the people of Venice, becoming an icon with Aperol spritz.

As time passed we became loved by the entire country and today celebrated all around the globe.

Our love for Venice is always with us Venice made us, they took us in as one of their own.

The lively character of the venetians, who find a way to enjoy life no matter what challenges the city might bring, combined with their natural appreciation of crafts and customs made Aperol, their perfect aperitif.

In return we continue to celebrate Venice; its unique way of seeing the world from the water. It’s more than landmarks, it’s the people behind the place.

We invite the world to really feel Venice’s unique way of life, beyond the surface view.

We invite you to open up your view as we share the real Italy with the world.
Aperol. Join the joy.

Explore Venice and its people with our Interactive Map

Stories

Join the joy of Venice and discover what it’s like truly to live the Venetian way of life through this interactive 360 film experience. Row through canals never seen before outside of Venice, pick fresh Italian produce alongside real Italian chefs, and drink in the golden hour over an aperitivo. This experience captures the beating heart of one of the world’s oldest cities, where the unseen joy of life and its moments of spontaneous conviviality are revealed.

Terrazza Aperol

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Terrazza Aperol: the quintessential Aperol experience, right in the heart of Venice. Come discover the place where joy and togetherness are always all-around.

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