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Aperitivo in Italy: The Ritual
Aperol, a vibrant and fresh-tasting Aperitivo that aims to bring people together to live joyful, light-hearted, convivial moments.
What is aperitivo?
Aperitivo is a beloved Italian tradition. A ritual that sees us slow down, unwind, and enjoy relaxed moments with friends. It’s the perfect occasion for Aperol, a drink first introduced at the International Trade Fair of Padova; a lively and dynamic university town in Veneto, known to be the birthplace of countless innovation and new ideas. A very fitting place to launch our iconic drink!
Venetian Spirit and Bàcaro Way of Life
The Aperol Spritz Ritual, influenced by Venice’s culture and custom, became popular in Venice soon after its introduction in the Veneto area. Local “bàcari” pubs offered the convivial Aperol Spritz cocktail and displayed Aperol posters, spreading the orange color everywhere.
What to eat with aperitivo: Cicchetti
The Aperol Spritz aperitivo tradition and cicchetti are intrinsically intertwined. Cicchetti, which are small flavorful appetizers or snacks, add a delightful depth of flavor that complement the vibrant taste of the Aperol Spritz. Some of Venice’s most renowned cicchetti include sardines in saòr, salted cod, vovetto, and meatballs. While cicchetti may be adapted to suit local traditions and cultures, the enduring appeal of the Aperol Spritz cocktail and aperitivo ritual remains steadfast.
Aperol Spritz Cocktail
Aperol Spritz cocktail is the perfect aperitivo: discover the original recipe to make this staple drink.
Terrazza Aperol
Feel the pure Aperol experience at Terrazza Aperol in Venice. Come to the Aperol bar to sip drinks and cocktails in the perfect atmosphere.
Discover Aperol Products
Recognized globally, the aperitivo ritual with Aperol knows how to bring people together. Learn all about the bittersweet and delightful taste of Aperol and Aperol Spritz Ready to Serve.
